So, what exactly is a brand? We simply like to call it your business’s reputation – with the potential to build and maintain meaningful and profitable relationships with your target audience.
The Power of Brand
One of the biggest challenge businesses face today, is to stay relevant in a fast-paced world where competition creates infinite choices and price wars often dictate the marketplace. This in turn creates an opportunity for differentiation that empowers brands to become «top of mind». We at Artysio believe that a brand’s uniqueness is its most valuable asset.
A successful business walks the talk. Not only does it stand for something, but it also consistently communicates its core values and belief system in everything it says and does. Establishing and cultivating a charismatic brand with a consistent look, tone and feel, will help a business stand out from the competition and connect with its desired audience.
We all engage with specific brands when we feel a strong connection – a sense of belonging – because like people, no two businesses are exactly alike. And when people identify with a purposeful brand, its product or service becomes irreplaceable. Ultimately, the brand becomes part of their life journey and personal aspirations.
Every single point of contact between a brand and its audience has the potential to strengthen, but also weaken the perception and image of a business. Therefore, consistency is key, and when all brand experiences line up, credibility builds and people gain trust. A loyal audience:
- Stops considering other brands in the same category
- Starts recommending your brand to others
- Accepts brand extensions more easily
- Stays loyal to your brand during weak economic times
- Is likely to pay a premium price
Because it truly believes in your brand.