TEAM


FABRIZIO GIANELLA

OWNER / CREATIVE DIRECTOR


In 2016, Fabrizio and his family moved to the Engadine – the region where his ancestors began to leave their mark over 150 years ago. Following an inner urge for creativity and personal fulfilment, Fabrizio founded his own design studio Artysio Designworks in the heart of St. Moritz.

After graduating with honors from Art Center College of Design in Pasadena, California, he gained working experience as a designer and art director in many different creative fields, such as brand identity design, spatial design, advertising and photography, working for a wide variety of international brands. Most recently, Fabrizio led the design team of the renowned Zurich gastronomy group Two Spice, where he developed brand identities for new restaurant concepts. In addition to his work as a designer, Fabrizio also devotes himself to photography.


DANIELA GIANELLA

MARKETING / ADMINISTRATION



After completing her commercial training at the Minerva Hotel Business School, Daniela worked in marketing and communications agencies in Zurich. In addition, she completed the advanced training course Planner Marketing Communication at the Swiss Training Centre for Marketing, Advertising and Sales (SAWI) and later worked for Swiss Deluxe Hotels and Leading Hotels of the World in Switzerland. Daniela also has several years experience as a sales representative for an international 5-star hotel in Zurich.

From 2007 to 2014 Daniela took a position as marketing assistant for the pharmaceutical company Baxter Healthcare SA in Glattbrugg. Most recently, she worked at the ETH Zurich and was a member of the executive board of the Chair of Architecture and Digital Fabrication (Prof. Fabio Gramazio, Prof. Matthias Kohler) and was responsible for coordination and administration.


ALAN APPLEBY

INDEPENDANT CONSULTANT
BRAND STRATEGY / WEB / PRINT PRODUCTION


After completing his studies in art and graphics in London, he gained his first professional experience in a large advertising agency in the world metropolis. His solid industry and professional knowledge is based on many years of engagement in various printing companies, graphic and web design studios. Over the past couple of years – to round off his expertise – Alan has developed a keen sense for strategic thinking.